![]() Although some people still receive a printed copy of the Yellow Pages, the Yellow Pages website gains significant local traffic. Yellow Pages is still the big kahuna for online and offline business directory listings. What was once a large book, radio commercial or mailbox leaflet has transformed substantially over the past 20 years. In addition, we’ll explain how they translate to the Internet. However, other online directories provide similar listings for specific industries.īelow is an outline of these types of citations. The Yellow Pages is the “old faithful” for those transitioning from offline to online directory sources. There are four types of citations that act as business directory listings. Maintaining this spreadsheet will allow you to see when a directory was last updated so that you can correct outdated information as needed. Provide as much information as possible, but it’s best to leave sections blank if you’re unsure about the answers. Each listing may have additional information that you’ll need to compile. Next, you should look at each business directory listing individually. In addition, it includes data that most directories request. This is a minimum and comprises the standard NAP citations (great for local SEO and online reputation management ). ![]() ![]() Required Information (Business Name, Address, Phone Number, etc.).We recommend developing a directory management spreadsheet with the following columns: How to Prepare a Directory Listing Launch Plan In fact, most patrons believe that a company no longer exists if they can’t find information about it online.įor more small business tips, sign up for the Fora Financial newsletter! However, online marketing has turned into an absolute necessity for all businesses. While many are antiquated, most of these marketing options are still viable in the local space across most industries. Some common marketing strategies include: ![]() Not long ago, business owners only had a few options when marketing their companies. In this guide, you’ll learn how to use directory listings and how they differ from past options.
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